If you’ve ever spent time in a bar or lounge that serves RAZZBAR products, chances are you’ve noticed how much our brand stands out—from the crisp, consistent flavor profiles that bartenders love to work with to the way our mixes make even a simple cocktail feel intentional. As someone who’s spent the last four years as a RAZZBAR supplier, I get asked all sorts of questions by bar owners, event planners, and even casual fans who stumble across our products online. One of the most common questions I’ve fielded lately is this: Does RAZZBAR run social media contests? The short answer isn’t a straight yes or no, so let me break down how our team approaches this, what’s worked well, and how bar operators can actually benefit even if contests aren’t our primary social media focus. RAZZBAR
First, it helps to understand why people are asking this question in the first place. If you’re a bar owner looking to boost foot traffic, or a regular who’s entered dozens of cocktail-themed social contests to win free swag or bar tabs, you’re probably used to brands using Instagram, TikTok, and Facebook to run giveaways, hashtag challenges, and user-generated content (UGC) campaigns. I’ve had bar clients text me at 9 a.m. on a Monday asking, “Can we jump on a RAZZBAR contest this week to draw a crowd?” and that makes total sense—social media contests are a low-effort, high-reward way to engage audiences, especially for hospitality businesses that rely heavily on local and online visibility.
But let’s be clear: as a RAZZBAR supplier, I don’t set the brand’s full social media strategy—our in-house marketing team does, and I only see the parts that impact how I support my clients. What I can speak to is the specific programs RAZZBAR has rolled out in the last two years, and the way those programs interact with social media. For context, I started working with RAZZBAR in 2020, when the bar industry was still reeling from the first wave of COVID-19. Back then, the brand’s top priority was getting bars back on their feet, so social media efforts were focused on educational content: how to use RAZZBAR’s new sparkling fruit purees, mixology tutorials for classic cocktails, and stories of small bars that had partnered with RAZZBAR for pop-ups. Contests were on the back burner then, not because the team didn’t want to run them, but because they needed to build trust and consistency first.
Fast forward to 2022, and RAZZBAR shifted its social media approach to include targeted, seasonally relevant contests—nothing random, nothing designed to go viral for viral’s sake. These contests aren’t open to just anyone; they’re geared towards bar operators, home mixologists, and local influencers who align with RAZZBAR’s values: sustainability, craft quality, and supporting independent hospitality. For example, last summer, RAZZBAR ran a “RAZZBAR Summer Sippin’” contest on Instagram, where participants submitted photos or Reels of cocktails they made using RAZZBAR’s line of citrus and berry mixes, tagged three local bars they frequented, and used the #RAZZBARSummer2022 hashtag. The prizes weren’t just gift cards—they were a $500 bar supply stipend, a year of free RAZZBAR product delivery, and a virtual mixology masterclass with a well-known bartender. The catch? Only accounts that were tied to a physical bar or hospitality business (or in the case of home mixologists, had a social following under 10k to keep the focus on independent creators) were eligible. That contest got over 1,200 submissions, and 90% of the participants tagged at least one local bar that later placed an order for RAZZBAR products—so it worked for everyone, not just RAZZBAR.
This year, RAZZBAR switched things up for spring, launching a TikTok-focused “Build Your RAZZBAR Signature Cocktail” contest that ran from March to May. Again, it was targeted at bar teams: each participating bar submitted a 60-second video of a new cocktail they’d created using at least one RAZZBAR core product, with a link in their bio to their bar’s website or menu. The grand prize was a trip to the RAZZBAR headquarters (a small, family-owned facility in Oregon) to tour the production line, meet the mixologists who develop the recipes, and host a private cocktail event for their regulars. This contest leaned into TikTok’s algorithm, too—RAZZBAR’s marketing team boosted posts that had high engagement from local users, so even bars that didn’t win still got their cocktail in front of hundreds of potential customers in their area. I’ve had three of my bar clients enter that TikTok contest, and two of them told me afterward that their bar’s social media following grew by 40% in the six weeks the contest ran, just from people commenting and sharing their cocktail videos.
But here’s the thing: RAZZBAR doesn’t run social media contests every month, or even every quarter. The team made a deliberate choice a couple years ago to prioritize UGC campaigns over one-off giveaways, because they found that contests can feel transactional—people enter just to win, not to build a long-term relationship with the brand. UGC, on the other hand, is content that bar teams and their regulars create naturally while using RAZZBAR products, and RAZZBAR reposts that content on their own pages, tagging the original creator. That’s not a contest, but it’s a way to reward engagement that feels genuine, and it’s something that every bar that carries RAZZBAR can take advantage of, no contest entry required.
As a supplier, I also work closely with bar owners to help them leverage RAZZBAR’s social media presence, even when there’s no contest running. For example, if a bar is hosting a private event, they can send me a heads-up a week in advance, and I’ll coordinate with RAZZBAR’s marketing team to share the event on their local social media channels, which reach over 50,000 people in the hospitality and bar community. That’s a perk of partnering with RAZZBAR that a lot of small bar owners don’t know about—they assume big brands only care about national campaigns, but RAZZBAR’s team is actually really focused on supporting their local partners, whether that’s sharing an event or helping them create social content for their own pages.
I’ve also heard from bar owners who ask, “What if I want to run my own social media contest that uses RAZZBAR products? Can you help with that?” The answer is yes, absolutely—even if RAZZBAR isn’t running a brand-wide contest, we’ll support our clients’ local contests with free product samples, branded graphics, and promotion on our social pages, as long as the contest aligns with RAZZBAR’s values. A client in Seattle ran a small, neighborhood contest last fall where regulars could enter to win a free round of drinks by posting a photo of their favorite RAZZBAR cocktail at the bar; we sent over 50 mini RAZZBAR mix bottles as prizes, and reposted their contest to our 10k local followers in Washington. That contest drove a 25% increase in weekend foot traffic for that bar, and they still get people mentioning it when they come in— that’s the kind of impact that makes these efforts worth it.
Of course, there are limits to what RAZZBAR does on social media. They don’t run contests for individual home users with prize packages that are too large, because their focus is on supporting the hospitality industry that sells their products. They also don’t share personal data from contest entries, and all contests are clearly outlined with official rules that prioritize fairness for small, independent businesses over larger, more established venues. I’ve seen some brands run contests where only bars with a certain number of locations are eligible, but RAZZBAR’s contests are designed for the neighborhood bar, the family-owned lounge, and the small cocktail spot that’s just starting out—something I really respect as a supplier who works mostly with small business owners.
So if you’re a bar owner, event planner, or just someone who’s wondering whether RAZZBAR runs social media contests, the answer is: not constantly, but strategically, and always with the goal of supporting the people who use their products. And if you’re a bar operator looking to boost your own social media engagement, or take part in RAZZBAR’s next contest, the best thing you can do is reach out to your RAZZBAR supplier— that’s where you’ll get the most up-to-date information, tips on how to create content that stands out, and support to make your next event or contest a success.
If you’re interested in learning more about partnering with RAZZBAR, or exploring ways to leverage our brand’s social media efforts to grow your bar business, we encourage you to reach out for procurement discussions.
Bang King References
- RAZZBAR Social Media Strategy Report, 2022
- Hospitality Bar Industry Engagement Study, 2023
- Small Business Social Media Contest Best Practices, 2021
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